About the Journal

Global Journal of Digital Business, Marketing, and Social Development is a peer-reviewed academic journal that publishes scholarly works in the fields of digital business, digital marketing, business management, entrepreneurship, micro, small, and medium enterprises, digital consumer behavior, social commerce, digital communication, and social development.

 

The journal provides an academic platform for researchers, lecturers, postgraduate students, business practitioners, entrepreneurs, MSME actors, consultants, policymakers, and development practitioners to disseminate research findings, conceptual studies, literature reviews, and practical case studies on digital transformation in business and society.

 

The rapid development of digital technology, e-commerce, social media, artificial intelligence, digital payment systems, and platform-based business has significantly transformed how organizations create value, communicate with consumers, manage operations, and contribute to social and economic development. In response to these changes, this journal encourages scholarly discussions that critically examine the relationship between digital innovation, business competitiveness, marketing strategy, entrepreneurship, and sustainable social development.

 

Global Journal of Digital Business, Marketing, and Social Development welcomes original manuscripts that provide both theoretical and practical contributions. Theoretically, articles are expected to enrich the development of concepts, models, frameworks, and empirical knowledge in digital business, marketing, management, entrepreneurship, and social development. In practice, articles should offer practical recommendations for business actors, MSMEs, digital marketers, managers, consultants, educators, policymakers, and community development stakeholders.

 

The scope of the journal includes, but is not limited to, digital business strategy, digital marketing, social media marketing, e-commerce, marketplace development, digital branding, consumer behavior, social commerce, digital entrepreneurship, MSME digitalization, business management, digital communication, platform economy, technology adoption, digital inclusion, local economic development, and sustainable social development.

 

All submitted manuscripts will undergo an initial editorial screening, a similarity check, and a peer-review process. The journal employs a double-blind peer-review system to ensure objectivity, fairness, and academic quality in the evaluation process. Editorial decisions are based on the relevance of the manuscript to the journal’s scope, originality, methodological quality, clarity of analysis, ethical compliance, and contribution to the field.

 

The journal is committed to promoting ethical, transparent, and responsible scholarly publishing. Authors are required to submit original manuscripts that have not been published elsewhere and are not under consideration by another journal. The journal does not tolerate plagiarism, data fabrication, data falsification, duplicate publication, citation manipulation, or any form of academic misconduct.

 

Global Journal of Digital Business, Marketing, and Social Development applies an open-access policy to support wider dissemination of knowledge. All published articles are freely available to readers, allowing academic communities, practitioners, and the public to access, read, download, and use the articles with proper attribution.

 

The journal is published four times a year, in January, April, July, and October. Through consistent publication and professional editorial management, the journal aims to advance knowledge, digital business practices, entrepreneurial growth, marketing innovation, and sustainable social development.