Global Journal of Digital Business, Marketing, and Social Development is a peer-reviewed academic journal focusing on interdisciplinary studies in digital business, digital marketing, business management, entrepreneurship, micro, small, and medium enterprises, digital consumer behavior, social commerce, digital communication, and social development.

The journal aims to provide an academic platform for researchers, lecturers, postgraduate students, business practitioners, entrepreneurs, MSME actors, consultants, policymakers, and community development practitioners to publish scholarly works on digital transformation in business and society.

The journal welcomes manuscripts that provide theoretical and practical contributions. Theoretically, submitted manuscripts are expected to enrich concepts, models, frameworks, and empirical knowledge in digital business, marketing, management, entrepreneurship, and social development. In practice, submitted manuscripts should provide applicable recommendations for business actors, MSMEs, entrepreneurs, digital marketers, managers, educators, policymakers, and other relevant stakeholders.

The scope of the journal includes, but is not limited to, the following areas:

Digital business models
Digital transformation in organizations
Platform-based business
E-commerce and marketplace development
Digital payment systems
Financial technology
Business intelligence
Data-driven decision-making
Digital business strategy
Innovation and competitiveness in digital business

Digital marketing strategy
Social media marketing
Content marketing
Search engine marketing
Digital advertising
Influencer marketing
Electronic word-of-mouth
Marketing analytics
Personalized marketing
Artificial intelligence in marketing

Strategic management
Marketing management
Customer relationship management
Human resource management in digital organizations
Business innovation
Organizational change
Digital leadership
Business performance
Organizational productivity
Sustainable business management

Digital entrepreneurship
MSME digitalization
Small and medium enterprise development
E-commerce adoption by MSMEs
Digital literacy among business actors
Entrepreneurial orientation
Women entrepreneurship
Youth entrepreneurship
Creative economy
Local business development

Online purchase intention
Consumer purchasing decisions
Customer satisfaction
Customer loyalty
Consumer trust
Perceived risk in digital transactions
Customer experience
Impulse buying
Online reviews
Digital lifestyle and consumer behavior change

Social commerce
Live selling
TikTok Shop
Instagram Shopping
Facebook Marketplace
Online communities
User-generated content
Digital brand advocacy
Trust in digital platforms
Marketplace governance

Digital brand identity
Brand image
Brand awareness
Brand loyalty
Digital storytelling
Personal branding
Corporate branding
Digital reputation
Digital business communication
Digital-based social campaigns

Digital inclusion
Community empowerment through digital technology
Digital marketing for local products
Digitalization of community-based economy
Digital human resource development
Technology and social change
Social innovation
Inclusive digital economy
Sustainable social development
Community-based digital innovation

The journal accepts quantitative research, qualitative research, mixed-method studies, case studies, literature reviews, conceptual papers, and practice-based articles with strong academic foundations. Each manuscript must present a clear research problem, appropriate methodology, systematic analysis, and relevant theoretical and practical implications.

Global Journal of Digital Business, Marketing, and Social Development invites academics, researchers, lecturers, postgraduate students, business practitioners, MSME actors, consultants, policy makers, and development practitioners to submit manuscripts that advance knowledge, business practice, entrepreneurship, digital transformation, and sustainable social development.