Author Guidelines

Global Journal of Digital Business, Marketing, and Social Development accepts original scholarly manuscripts in digital business, digital marketing, business management, entrepreneurship, MSMEs, digital consumer behavior, digital communication, and social development. Authors must ensure that submitted manuscripts have not been published elsewhere, are not under review by another journal, and are free from academic misconduct.

Types of Manuscripts

The journal accepts the following types of manuscripts:
Quantitative research articles
Qualitative research articles
Mixed-method research articles
Data-based case studies
Literature reviews
Conceptual papers
Practice-based articles with academic foundations

Manuscript Length

The recommended manuscript length is 4,000–7,000 words, excluding references and appendices. Shorter manuscripts must still demonstrate sufficient analytical depth, while longer manuscripts must remain focused, systematic, and non-repetitive.

Manuscript Format

Manuscripts must be submitted in Microsoft Word format (.doc or .docx). The manuscript should use A4 paper size, 2.5 cm margins on all sides, Times New Roman 12 pt font, 1.15 or 1.5 line spacing, and consistent formatting according to the official journal template.

Tables and figures must be numbered consecutively, given clear titles, and cited in the text. Tables must be editable and should not be submitted as images. Figures must have sufficient resolution and remain legible in the final PDF.

Manuscript Structure

The manuscript should be organized as follows:
Title
Author name and affiliation
Abstract
Keywords
Introduction
Method
Results
Discussion
Conclusion
Theoretical Implications
Practical Implications
Acknowledgment, if any
Conflict of Interest Statement
References
Appendices, if necessary

Title

The title must be concise, informative, specific, and reflect the article's main focus. The title should not be too general or too long. The recommended title length is no more than 18 words.

Abstract

The abstract should be written in 150–250 words. It must include the research background, objective, methods, main findings, and the study's contribution. The abstract must not contain citations, tables, figures, footnotes, or unexplained abbreviations.

Keywords

Keywords should consist of 3–5 terms representing the main concepts of the article. Keywords should be separated by semicolons.

Introduction

The introduction must explain the research background, research urgency, research gap, research objective, and novelty of the study. Authors must explicitly include a Research Novelty statement in the introduction. Research novelty should explain the main differences between the submitted manuscript and previous studies, whether in terms of theory, context, methods, variables, objects, or contributions.

Method

The method section must describe the research design, population or informants, sampling technique, research instrument, data collection procedure, data analysis technique, and ethical considerations.
For quantitative research, authors must explain variables, indicators, validity testing, reliability testing, and statistical analysis techniques. For qualitative research, authors must explain the research approach, informant characteristics, interview or observation procedures, data validation, and data analysis process.

Results

The results section presents research findings objectively, systematically, and based on data. Results should be supported by tables, figures, informant quotations, statistical output, or other relevant empirical evidence.

Discussion

The discussion section explains the meaning of the findings, connects the results with relevant theories, compares findings with previous studies, and explains the contribution of the manuscript. Authors should not merely state that findings are "consistent" or "inconsistent" with previous studies; they must provide a critical explanation and interpretation.

Conclusion

The conclusion must clearly and concisely address the research objectives. It should not contain new data, tables, figures, or citations. The conclusion should summarize the main findings and the study's primary contribution.

Theoretical Implications

Every manuscript must include a Theoretical Implications section. This section explains how the study contributes to the development of theories, concepts, models, or academic discussions in digital business, marketing, management, entrepreneurship, or social development.

Practical Implications

Every manuscript must include a Practical Implications section. This section explains the usefulness of the findings for business actors, MSMEs, managers, digital marketers, consultants, policy makers, educators, and other relevant stakeholders.

Citations and References

Citations and references must follow APA Style 7th Edition. Authors are encouraged to use reference management tools such as Mendeley or Zotero to ensure consistent citations and references.
The manuscript should include at least 20 references, with the majority coming from scholarly journal articles published within the last ten years. All sources cited in the text must appear in the reference list, and all references listed must be cited in the text.

Submission Checklist

Before submission, authors must ensure that:
The manuscript fits the journal's focus and scope.
The manuscript has not been published and is not under review elsewhere.
The manuscript uses the official journal template.
The manuscript follows the required structure.
The Research Novelty statement is included.
Theoretical and practical implications are included.
Citations and references follow APA Style 7th Edition.
References are managed using Mendeley or Zotero.
Tables and figures are numbered and cited in the text.
The manuscript has been checked for language accuracy and plagiarism.
OJS metadata has been completed accurately.

Manuscripts that do not comply with these guidelines may be returned to authors before entering the peer review process.