Global Journal of Digital Business, Marketing, and Social Development is committed to maintaining originality and academic integrity in every published article. Each submitted manuscript will be checked for similarity using plagiarism detection software such as Turnitin, iThenticate, or other relevant tools.

The maximum acceptable similarity level is 20%, provided that no single source dominates the similarity report inappropriately. The similarity percentage is not the only basis for editorial decisions. Editors will also evaluate the quality of paraphrasing, accuracy of citation, use of direct quotations, and possible indications of academic misconduct.

Direct plagiarism
Paraphrasing without proper citation
Self-plagiarism
Duplicate publication
Unauthorized use of data
Use of figures or tables without proper acknowledgment
Citation manipulation
Simultaneous submission to more than one journal

Manuscripts with high similarity or indications of plagiarism may be returned to authors for revision, rejected before peer review, or retracted if the violation is discovered after publication.

Authors are fully responsible for ensuring that all quotations, data, tables, figures, ideas, and concepts from other sources are properly cited in accordance with scholarly citation standards.